A photo of Bronx Borough President Ruben Diaz Jr., Santa Claus, and representatives from Univision.

BRONX, NY — On Thursday, December 9, 2021, Bronx Borough President Ruben Diaz Jr. and Univision New York WXTV 41, the leading Spanish-language news station serving New York, New Jersey and Connecticut, joined by community members, hosted the borough’s annual Bronx tree lighting ceremony along with special holiday festivities. Representatives of Univision NY included, Shino Aguakate from La X96.3FM’s La Gozadera, Jesus Lopez Meterologist for Noticias 41 Univision, News Anchors Esperanza Ceballos and Jonathan Inoa alongside reporter Damaris Diaz greeted Bronx residents. The event included a visit from Santa Claus who gave over 600 toys to community members with the support of Univision New York. Live performances included The Celia Cruz Bronx High School Choir, Artist Crystal Colon and La Jara Band, a NYPD Latin Band that was founded with a goal of unity.

“The holiday season is a time when we take a moment to reflect on the blessings in our own lives as well as ways we can give back,” said Bronx Borough President Ruben Diaz Jr. “After a difficult year and a half, I am thrilled that we have been able to come together again. Each year I look forward to starting the season with our tree lighting, and it was truly magical to see the smiling faces of the children and families who participated in the festivities. This season is all about spending time with your loved ones and our Bronx tree lighting is how we show our love for this borough. I thank Univision New York for partnering with us to continue this tradition.”

“It is an honor to partner with Ruben Diaz Jr. to spread some holiday cheer and continue this beloved tradition within our community in the Bronx,” said Roberto Yañez, President and General Manager, Univision New York. “Through Contigo, our community outreach program, we are proud to continue our long history of giving back to Latinos in the Tri-State area year-round.”

All city and state COVID-19 protocols were followed at this event.