Aims to increase business during post-holiday slowdown

January 10, 2017 – Bronx, NY – The Bronx Tourism Council announced an initiative with Zipcar to help promote restaurants and other businesses in the borough. The emphasis is on giving Zipcar members added value while introducing them to eating establishments not easily-accessible by subway. Restaurants, as well as some stores, will be offering 15% off food items and select products in areas such as Riverdale, Throggs Neck, City Island, and Arthur Avenue, recently named one of America’s Greatest Streets by the American Planners Association. These neighborhoods are off the beaten path and suffer most once the holiday rush is over and winter sets in.

“That’s no reason to stay home,” says Olga Luz Tirado, executive director of The Bronx Tourism Council. She adds, “There are plenty of delicious reasons to bundle up and get out there.”

“Our borough is home to some of the greatest restaurants and eateries the city has to offer, and this partnership between The Bronx Tourism Council and Zipcar will provide epicureans with an opportunity to explore the great tastes our borough has to offer. I congratulate Zipcar on this tremendous new partnership with The Bronx Tourism Council, and I look forward to working with them in the future,” said Bronx Borough President Ruben Diaz Jr.

Restaurants participating in the promotion include:


Bacco, 3524 Johnson Avenue, Bronx, NY 10463
Blackstone, 3713 Riverdale Avenue, Bronx, NY 10463
Moss Café, 3260 Johnson Avenue, Bronx, NY 10463

Throggs Neck:

Escape Latino, 1841 Hobart Avenue, Bronx, NY 10461
Ice House Café, 140 Reynolds Avenue, Bronx, NY 10465
Lucca Restaurant, 3019 Westchester Avenue, Bronx, NY 10461
Outback Steakhouse, 270 Baychester Avenue, Bronx, NY 10475

Arthur Avenue:

Catania’s Pizzeria & Café, 2307 Arthur Avenue, Bronx, NY 10458

City Island:

Bistro SK, 273 City Island Avenue, Bronx, NY 10464

Other Participants:

Bronx Brewery, 856 East 136th Street, Bronx, NY 10454
Gun Hill Brewing Company, 3227 Laconia Avenue, Bronx, NY 10469
Gun Hill Tavern, 780 East 133rd Street, Bronx, NY 10454

In addition to restaurants, the website will include boutique shops, museums and galleries to peruse, and specialty markets that offer a variety of products.

Kaleidoscope Gallery – 15% off select items, 280 City Island Avenue
Focal Point Gallery – 15-30% off select items, 321 City Island Avenue
Cerini Coffee & Gifts – 15% off select items, 2334 Arthur Avenue

Other participating institutions can be found in the Zipcar “Deals” page at