Press Releases

Olga Luz Tirado Named Executive Director of the Bronx Tourism Council

Bronx Borough President Ruben Diaz Jr. has announced that Olga Luz Tirado has been named the executive director of the Bronx Tourism Council, a program of the Bronx Overall Economic Development Corporation.

Ms. Tirado is an award-winning marketing consultant, who currently serves as the president of her own marketing firm, LTCommunications. Founded in 1992, LTCommunications has worked with a variety of local, national and international businesses and non-profits over the past two decades, including Coca Cola, IBM, Simon & Schuster, El Museo del Barrio and Goya Foods.

“Olga Luz Tirado has built a successful track record in marketing and communications over the past 20 years, and I am thrilled to have her as part of my team. I am confident that with Ms. Tirado at the helm, the Bronx Tourism Council will grow even bigger and better in the coming years. I look forward to working with her to produce great events, highlight the amazing cultural organization of our borough and let the world know about all the great things that are happening in the Bronx,” said Bronx Borough President Ruben Diaz Jr.

“Ms. Tirado brings to the Bronx Tourism Council experience, a great reputation, boundless energy and a technological skill set that will help us showcase just how unique the Bronx is, both within our borders and to the entire world,” said Marlene Cintron, president of the Bronx Overall Economic Development Corporation.

“I am delighted to have been selected to lead the Bronx Tourism Council. The Bronx is a great place, and I look forward to creating new events and programs that will offer tourists and borough residents alike new opportunities to experience the many wonderful things the Bronx has to offer,” said Olga Luz Tirado, executive director of the Bronx Tourism Council.

Ms. Tirado brings nearly 30 years of advertising, public relations, marketing and events management experience to the coveted position of executive director. She began her career as an assistant manager in pre-print production at BBDO International, one of the top ten advertising agencies in the country. Within a decade she joined Hispano Americano Advertising as a vice president, where she ventured into producing commercials and videos for broadcast. Ms. Tirado’s one-hour PBS documentary, Latinas on the Move: Hispanic Women in the Non-Traditional Workforce, earned her a “Women at Work” Broadcast Award from the National Commission on Working Women.

In 1992, Ms. Tirado founded LTCommunications, a Public Relations and Event Management firm designing Public Relations and Marketing campaigns for clients such as Goya Foods, IBM, and Simon & Schuster Audio, among others. She is also the recipient of the 2000 Governor’s Award for Excellence (NYS Division for Women); 2004 Business Woman of the Year Award (NYS Federation of Hispanic Chambers of Commerce); and the 2005 Outstanding Achievement Award for Arts/Communications (YWCA’s Salute to Women and Racial Justice), to name a few. Ms. Tirado is also a published writer and avid photographer.

Ms. Tirado was selected after an extensive search for an individual that both understood the borough of the Bronx and had the skill sets that would complement ongoing efforts to rebrand the Bronx and enhance the tourism experience in the borough.

“I look forward to building on Borough President Diaz’s leadership in extolling Bronx Pride, and using that positive momentum to help establish this beautiful, culturally-rich and diverse borough as the ultimate tourist destination,” said Ms. Tirado.

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