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Release: 4/18/05 What’s Eating The Bronx ? Borough President Carrion Wants More Borough Restaurants In the Zagat Guide Bronx Tourism Council Leads The Campaign To Increase Borough Entries Listed in the Popular Directory’s 2006 EditionWhen New Yorkers crave pasta dishes like Mama used to make, they head for the neighborhood often referred to as the city’s true Little Italy: Arthur Avenue in the Bronx . When they’re in the mood for seafood accompanied by water views, the obvious choice is City Island . Latino or soul food? Nothing beats the Bronx for authenticity. Yet despite its immense popularity with diners, the Bronx has only twelve restaurants rated in the 2005 Zagat directory, considered by many to be the authoritative guide to dining. Determined to have the 2006 guide be a more accurate reflection of the dining scene in the Bronx , Bronx Borough President Adolfo Carrion , Jr. and The Bronx Tourism Council have embarked on a marketing campaign to encourage New Yorkers to vote for their favorite Bronx restaurants during Zagat’s annual on-line survey currently underway. “Zagat actually has a very democratic voting process; it isn’t a mystery like, say, becoming a Nielsen family,” says Borough President Adolfo Carrion , Jr. “We’re just getting the word out to people that their favorite restaurants deserve to be listed in Zagat, and that it’s within their power to make that happen.” The Zagat survey process allows anyone to vote for their favorite restaurants simply by registering at www.zagat.com/vote but, in order to achieve statistical integrity, many votes are needed for each restaurant before it makes it into the annual guide. Zagat encourages creative descriptions, and the reviews in the guide are assembled from clever quotes provided by survey participants. Each restaurant is also numerically scored from 0 to 30 in the areas of food, décor and service. Zagat rewards everyone who votes with a free 2006 edition as a thank you gift. To help Bronx restaurateurs encourage their patrons to vote before the May 15 deadline, The Bronx Tourism Council has produced announcement cards which are handed to diners with their check at the end of the meal and posters to hang in their windows. The Borough President’s web site, http://bronxboropres.nyc.gov, also urges visitors to log on to Zagat and cast their votes. “Anyone who has had to wait on line, or at the bar, to be seated at many of our popular restaurants, or seen dining rooms buzzing well past midnight , knows that Bronx restaurants rate high with New Yorkers,” says Doris Quinones , Executive Director of The Bronx Tourism Council, which is spearheading the campaign. “Now we just need to rate them with Zagat .” |
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Grand Concourse, Bronx, NY 10451 |
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