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CARRION UNVEILS NEW BRONX AD CAMPAIGN
“WE’RE TALKING THE BRONX”

 

Bronx Borough President Adolfo Carrion launched the 4th annual ad campaign promoting tourism, business development and quality of life in the borough.  Billed as "We’re Talking The Bronx” - a series of TV ads running in the Bronx and Westchester funded by corporate sponsors including Fordham University, Jacobi Medical Center, the New York Yankees, North Central Bronx Hospital, North Fork Bank, Ridgewood Savings Bank,  David’s Financial Corp, NY Community, Pay-o-Matic, Rite Check, The Bronx Zoo, The Woodlawn Cemetery, and Verizon Wireless.  

This marketing initiative will highlight the renaissance that is going on throughout the borough.  The spots will run for 9 weeks – beginning on June 25, 2007 and will end the week of August 27, 2007.  These professionally shot  commercials star the Borough President and other Bronxites extolling the virtues of this great Borough at various locations throughout the Bronx, including Fordham University,  The Bronx Zoo, Wave Hill and Yankee Stadium.  

Carrion said, “Once again the campaign will further emphasize what Bronxites have always known, the Bronx is a vibrant borough filled with exciting opportunities.  We have had another fantastic year in the borough with record-breaking redevelopment almost 5 billion dollars have been invested in developments throughout the entire Bronx in the past 5 years and ½ billion this year alone. This is a great time to visit our borough, to live in the borough and to establish a business here.”   

Carrion continued, “I look forward to welcoming the new businesses, tourists and residents that will come to the Bronx because of this campaign.  I would like to thank our corporate sponsors for participating and for recognizing the value of this partnership.”

 

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